Title:
Hypothetical NASA Rebrand
About:
My goal for the NASA (re)brand identity system is to make everyone feel they can be part of NASA's journey, highlighting its role as a space exploration leader.
What:
Brand Identity
Approach:
In redefining NASA's visual identity, my approach centers around the concept of continuous exploration and knowledge.
Mentor:
Simon Johnston
Recognition:
Graphis New Talent 2024:
Silver Award
Logoform + Animation
The unbroken line forming the acronym symbolizes the endless journey of discovery and reflects the astronauts' journey into space and their return.
Brand Texture
Creating designs inspired by rocket mechanics to showcase NASA's precision and introduce these patterns to the public.
Poster Application
For my poster series, I want to inspire everyone to feel part of NASA's exploration journey, utilizing NASA's extensive photo library.
Graphic Standards Manual
I chose this binding because it can be continuously added. Information is provided in small amounts to give people the feeling as if they’re immersed in space.
