Title:
Barnes & Noble Brand Identity
About:
My goal for the Barnes & Noble (re)brand identity system is to make their mission statement clear. I want their new mission statement to lead them with a fresh perspective. I want to make sure when people think of Barnes & Noble, they think of finding their space and story.
What:
Hypothetical Rebrand
Approach:
In redefining Barnes & Noble's visual identity, my approach centers around the concept of reading as a state of mind.
Mentor:
Elaine Alderette
Montage
Logoform + Animation
Graphic Elements
Poster Application
Website + Phone App
Environmental Mockup
